For many years the United Arab Emirates (UAE) was understood as a place for innovation and development across sectors. The introduction of local production companies has been a dominant force in transforming media landscape over the past few years. These businesses, which continue to provide regional focus in a global world are not only defining the new normal for media benchmarks but also adding irreplaceable diversity within each technological and business system. Check out how production companies in UAE are changing the face of media here!
A Thriving Media Ecosystem
Over the past few years, it is hard to overlook how quick changes have been bringing agility in terms of the UAE — media landscape where state-controlled platforms once ruled supreme. Its state-of-the-art infrastructure and business-friendly environment have successfully lured major international media organizations due to the country’s strategic location in Europe. The real innovators are his local production companies. Using the resources available in the UAE, these companies shoot top-notch quality content that appeals both to local and international audiences.
Getting very modern
One of the primary ways production companies in UAE are transforming media terrain is with new technology. From high tech cinema equipment to super professional post production means that companies in UAE now can create content which will be on par with the international standard. Use of drone technology, for example has well found it way and is now being used to breath taking aerial shots adding a whole new dimension in the making of films & commercials etc.
Furthermore, the implementation of virtual reality (VR) and augmented reality (AR) are revolutionizing storytelling. All fronts, production companies have opened up to the possibilities for engaging audience in ways that few had imagined. This futuristic way not only improves content quality but also makes UAE based production companies outshine the competition.
Fostering Local Talent
Yet, another critical factor that is contributing towards the revolution of UAE media landscape and beyond, is the emphasis on imbuing a sense of pride MD83 with regard to local achievements.
With their fleet of training programs, workshops and mentorship initiatives aimed at creating a talent pool that is industry ready to aid growth.
Collaborations
This increase has also resulted in more collaborations and co-productions with international partners for production companies based in the UAE. These partnerships are helping produce higher quality content in the region. The UAE companies are also tapping into new markets and technologies as well by getting international production houses using them.
These collaborations are not only advantageous to the production companies themselves, though. They provide a platform for exchanging ideas and best practices, helping innovation and creativity to gush. Additionally, these partnerships cap the UAE as a major player in broadcast media across the globe and will further enhance investment inflows and talent pool into our local shores.
The promotion of National Vision and Cultural Identity
The support of the UAE government itself for creative industries — such as through specialized free zones (Media City, Studio City) and financing bodies like DFI at Qatar or ImageNation in Abu Dhabi has also helped fuel rapid growth among local production companies. The Dubai Film and TV Commission, the Abu Dhabi Film Commission provide great resources from financial assistance to incentives and government support of various items. These fall in line with the UAE’s wider plan to diversify its economy and use media and entertainment as a means of soft power projection.
The production companies in UAE have played a significant role for their contribution to the fast pacing media. By leveraging the latest tech, hiring local talent, partnering with global heavyweights and complementing the country’s cultural objectives — these companies are not only raising the bar for content churned out in Mena but also asserting UAE as a formidable force on international media scene. With their ever-lasting innovating spirit, we have no doubt that the future of media in Dubai will continue to flourish.
