It is beyond any doubt that video content is one of the most engaging and essential content for your marketing efforts. It is known to have really far-reaching benefits and results. But wait – what if you are trying to reach out to a global audience?
Well, if you wish your video content to impact the international audience, it should be in multiple languages. But, creating a video for every language you wish to target may not be that easy. That is precisely where video translation comes to the fore.
Why Translate Your Videos?
You stand to gain several advantages when you choose to translate your videos. Of course, Google or other services let you get captions, but they usually tend to be very inaccurate.
The importance of video translation can be understood when you check out the advantages associated with the concept.
It provides an increased reach
Using multiple languages in your video ensures that a major part of the global audience can appreciate your content. Some researchers have indicated that using English-only videos can help you reach out to 60% of your potential audience. Video translation can help you reach up to 95% of your audience.
It improves your SEO
Translating your videos into multiple languages will help you achieve better organic traffic. It can give a boost to your digital marketing strategy. In case you are using informational or educational videos that are embedded into your site, it is advisable to seek assistance from a professional video translation service. They will help you provide the most authentic touch to your videos in practically every language. Videos in multiple languages can also help you get backlinks from multiple websites. That way, you should be able to improve the domain authority of your website.
It helps improve accessibility
If you are targeting non-native speakers, subtitles and translated videos can improve the accessibility of your video. People with physical disability may find it easier to read the content than listening to it. In fact, when people watch videos when traveling or in offices, they ensure to mute the audio and only read the subtitles. This can be helpful in getting more viewers onto your video.
It can help improve engagement
When your audience accesses a video available in their own language, they will engage with it through comments and likes. They may even share the content in their circle. This can go a long way in enhancing the popularity and visibility of your videos. You might have observed that the most popular videos tend to be in multiple languages which gives them an edge over the competitors.
How To Translate Videos Into Other Languages?
Well, now that you have understood the importance of video translation, how about checking the steps involved in how to translate videos? Most of the time, a video translation may not be a task that you can handle in-house. Seeking assistance from the service providers who excel in the task may be a practical choice.
However, for your knowledge, the steps involved in video translation would include
- Finding where your audience comes from: If you are using analytics services on your videos, you should be able to find the regions from which most of your audience comes. Based on what you find, you can target those specific countries.
- Translate the title and description: The title and description are what attracts your audience first to your video. A proper translation here can help you achieve better reach.
- Translate subtitles of your video: Make sure to hire a professional translation service to handle the video translation of your videos. They will add the much-needed professional experience to the video translation.
Concluding Thoughts
It may be remembered that the competitive digital market today needs you to grow your audience significantly. Video translation should be the most effective way to maximize your reach. With a perfect and professional video translation, you will be able to move through the language barriers effectively and reach out to a more diverse global audience.
Apart, professional video translation can also help you enrich the experience of your audience by offering them the content in a language of their preference.
